Webflow website
Online Therapy / Mental Health Care

Greater Change Therapy

Greater Change Therapy needed a clearer brand presence, higher conversion rates, and a smoother user experience to support their fast growth. We redesigned their online experience with a structured funnel, improved product storytelling, and clarified their unique value (affordable therapy, flexible scheduling, 24/7 support).

The result: a cleaner flow, stronger credibility, and higher engagement across key pages.

While their product quality was strong, they struggled with low conversions and inconsistent branding. They needed a fresh look and a better user experience to scale their online business.

Year
2025
Industry
HealthCare
Scope of work
Website Redesign, Funnel Build, Brand Experience Upgrade
Timeline
3-4 Week

Project overview

Greater Change Therapy is a rapidly growing online mental-health platform offering affordable therapy services, crisis support, and licensed therapist matching for individuals and couples.

Despite strong demand and a powerful mission, their website struggled with inconsistent messaging, low clarity, and a user experience that made it difficult for visitors to understand their services.
They needed a complete redesign to improve trust, streamline navigation, and communicate their unique value — $13.50 sessions, 24/7 support, and a culturally aware team of licensed therapists.

We redesigned their site into a clear, modern, and conversion-optimized funnel that better tells their story, highlights their services, and guides users toward booking their first session.

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Our Approach

We redesigned Greater Change Therapy’s online experience with a clear, trustworthy, and conversion-focused approach.

Information Architecture & UX Clarity

We restructured the site so visitors can immediately understand the services, pricing, therapist matching process, and unique benefits.

Brand Experience Refresh

Soft visuals, calming colors, and clearer messaging to match the emotional nature of therapy and build immediate trust with users.

High-Converting Service Pages

We developed new pages highlighting therapy types, pricing transparency, crisis support, and therapist profiles — each designed to drive sign-ups.

Funnel Optimization

Simplified the journey from homepage → understanding the offer → booking a session. Added stronger CTAs, trust elements, and credibility signals.

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The Results

+42%
Increase in Session Bookings
+40%
More User Engagement on Key Pages
“The packaging was a game-changer. It finally felt like our brand matched our values. The new look, combined with smart product page updates, gave our store a serious revenue boost.”