Ti Project
The Ti Project is a fast-growing e-commerce brand specializing in high-end, made-to-order titanium and stainless-steel merchandise.
They work with brands, crypto companies, NFT projects, and creators to produce premium, USA-made custom pieces — ranging from rings and pendants to dog tags, keychains, coins, and collectibles.
While their product craftsmanship and community reputation were already strong, their Shopify store struggled with outdated layouts, inconsistent product organization, and a shopping experience that didn’t communicate the premium, handcrafted nature of their work.
They needed a cleaner structure, better product storytelling, and a more optimized user journey.
We rebuilt their Shopify storefront to better showcase their craftsmanship, improve product discovery, and create a modern, conversion-ready experience for both everyday shoppers and large-volume custom orders.
Project overview
We rebuilt their Shopify storefront to better showcase their craftsmanship, improve product discovery, and create a modern, conversion-ready experience for both everyday shoppers and large-volume custom orders.
Our Approach
We redesigned The Ti Project’s Shopify experience with a focus on clarity, trust, and premium craftsmanship presentation.
We restructured the entire catalog so customers can move effortlessly between rings, dog tags, ARK Plates, ornaments, coins, and custom pieces without getting lost.
We redesigned layouts to highlight material quality, machining detail, and uniqueness — giving every titanium and stainless-steel product the premium presentation it deserves.
Each product now communicates its purpose, design inspiration, materials, and craftsmanship process, helping customers understand why each piece is special.
We clarified how custom projects work, simplified the inquiry process, and made pathways for creators, brands, and businesses much easier to navigate.
The Results
