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Case study · E-Commerce / Custom Manufacturing

The Ti Project

A Shopify rebuild for a made-to-order titanium brand - clearer catalog structure, craftsmanship storytelling, and a smoother path to custom and bulk orders.

  • Year2025
  • Timeline3–4 weeks
  • ServicesShopify Rebuild · UX Optimization · Product Presentation
The Ti Project redesigned website

Project overview

Premium craftsmanship, finally easy to shop.

The Ti Project is a fast-growing e-commerce brand specializing in high-end, made-to-order titanium and stainless-steel merchandise. They work with brands, crypto companies, NFT projects, and creators to produce premium, USA-made custom pieces - from rings and pendants to dog tags, keychains, coins, and collectibles. We rebuilt their storefront around clarity, trust, and premium craftsmanship presentation.

The challenge

Strong products. Outdated storefront.

01 / 02

While product craftsmanship and community reputation were already strong, their Shopify store struggled with outdated layouts, inconsistent product organization, and a shopping experience that didn't communicate the premium, handcrafted nature of their work.

What we did

Rebuild Shopify around discovery and trust.

02 / 02

We rebuilt their Shopify storefront to better showcase craftsmanship, improve product discovery, and create a modern, conversion-ready experience for everyday shoppers and large-volume custom orders.

Our approach

Clarity, craftsmanship, and a cleaner buyer journey.

01

Streamlined product architecture

We restructured the catalog so customers can move effortlessly between rings, dog tags, ARK Plates, ornaments, coins, and custom pieces.

02

Craftsmanship-focused visuals

Layouts now highlight material quality, machining detail, and uniqueness - giving every titanium and stainless-steel piece premium presentation.

03

Storytelling for collectors

Each product communicates purpose, design inspiration, materials, and craftsmanship process so buyers understand why it is special.

04

Custom & bulk order flow

We clarified how custom projects work, simplified inquiry, and made pathways for creators, brands, and businesses easier to navigate.

The results

Faster browsing. More add-to-carts.

A cleaner catalog structure, stronger product storytelling, and a more confident path from browsing to custom or bulk inquiry.

Discuss your own project
+17%Faster Product Browsing
+18%Increase in Add-to-Cart Actions
Talk to the founders

Let's find the right shape for your project.

Bring the goals, the constraints, and the messy parts. We'll turn them into a clear next move.