Explain the product in one scroll
A buyer should know who it's for, what it replaces, and why now - before they reach the feature grid.
B2B startups
A website that moves as fast as your product .
Early-stage B2B teams change positioning every few months, launch features every few weeks, and rarely have a spare engineer for the marketing site. We build Webflow sites your marketing team can run alone, plus the custom tools - billing dashboards, onboarding flows, AI features - that sit next to the product.
B2B startups
Sound familiar ?
- Every copy change on the site waits behind a product sprint.
- The homepage still describes the product you had two pivots ago.
- Investors and enterprise buyers judge you on a site built in a weekend.
- Demo requests come in, but nobody can tell which page produced them.
- You need a feature launch page by Thursday and there's no template for it.
- Billing, onboarding, or admin work is still done by hand in Stripe and spreadsheets.
That's the gap we close. Here's how
The job
What a B2B startup site actually has to do .
A startup site is a sales tool, a recruiting page, and an investor one-pager at the same time. The structure has to make each of those jobs easy without turning into a maze.
Survive the next pivot
Components and CMS collections built so new positioning means new copy, not a new website.
Give marketing its own release cycle
Landing pages, changelog posts, and case studies published by the marketing team without a developer.
Turn interest into a booked demo
Clear CTAs, short forms, and tracking that shows which page and campaign produced each lead.
What we build
What we usually build for B2B teams .
Marketing site
- Homepage, product, and pricing pages
- Use-case and comparison pages
- Changelog and blog in the CMS
- Reusable landing-page sections
Product-adjacent tools
- Stripe billing and customer portals
- Admin dashboards with audit trails
- Onboarding and access-key flows
- AI and voice features on real infrastructure
Growth groundwork
- Analytics and conversion events from day one
- CRM and form integrations
- Technical SEO and page speed
- Redirects when replacing an old site
- Demo request rate
- Share of product and pricing visitors who book a call or request a demo.
- Time to publish
- How long it takes marketing to ship a new landing page without engineering.
- Lead source clarity
- Whether every inbound lead can be traced back to a page and a campaign.
- Engineering hours saved
- Manual billing, onboarding, and admin work replaced by tools that run on their own.
Built in sprints, like your product .
Positioning workshop
01 / 04We pin down the buyer, the problem, and the one sentence the homepage has to land - before any design.
Component system
02 / 04We design a set of sections your team can recombine into new pages, instead of one-off layouts.
Build & instrument
03 / 04Webflow or custom code, with analytics events, CRM hooks, and SEO structure built in, not bolted on.
Handover & iterate
04 / 04Your team gets a walkthrough and edit access. We stay on for the next launch page or product tool.
Related work
What we've shipped for b2B startups.
B2B / Energy & circular economy
Canetic Advisors
Read case study
Mental Health / Conversational AI
Nora
In collaboration with Henge
Read case study
Healthcare / Practice Operations
GCH Billing
In collaboration with Henge
Read case study
Nonprofit / Workforce Training
Food Banks Alberta
In collaboration with Handshake Marketing
Read case study
Infrastructure / Platform Engineering
GCH Cloudflare Migration
In collaboration with Henge
Read case studyRecommended services
Where we usually start.
01
Webflow development
Custom Webflow sites with a CMS your team can actually use - designed, built, and launched in a 4–6 week sprint.
Explore this service02Custom web app development
Billing platforms, learning systems, AI products, dashboards, and automations built around how your operations actually run.
Explore this service03Website migration
Move between WordPress, Webflow, and Shopify, or onto Cloudflare - with redirects, verified data, and a rollback path.
Explore this serviceFAQ
Questions B2B founders ask us .
Still have a different question? Bring it to the call and we'll answer it directly.
For most early-stage teams, Webflow: marketing can publish without engineering, hosting is managed, and the site can be rebuilt section by section as positioning changes. A custom-coded site makes sense when the marketing site shares components or data with the product itself.
Other industries
Not quite your business?
Talk to the foundersLet's find the right shape for your project.
Bring the goals, the constraints, and the messy parts. We'll turn them into a clear next move.