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Case StudiesPricingWhite LabelAboutCase study · Retail / Bespoke jewellery
A photographic, unhurried website for a UK jeweller - collection and bespoke commissions presented so the work, not the interface, does the selling.
Project overview
Carricks is a UK jeweller working across a collection and fully bespoke pieces. The website had to carry the same restraint as the work: few words, large photographs, and a door you want to walk through.
The challenge
Bespoke jewellery is bought on trust and taste. A busy ecommerce grid would cheapen the pieces. Carricks needed a site that feels like walking up to the door: private, considered, and easy to enquire without a cart.
What we did
We designed a full-bleed, image-led site with a short path: Collection, Bespoke, About, Contact. The homepage is a threshold, not a catalog. Enquiry stays personal - phone and email - matching how high-value commissions actually start.
What we shipped
A single cinematic frame instead of a merchandising grid, so the brand feels private from the first scroll.
Two clear paths so ready pieces and commissions never compete in the same crowded list.
Contact stays human: a number and an email, not a checkout flow that doesn't fit the sale.
The results
Visitors meet the house through photography first, then move to collection or bespoke and reach the studio by phone or email - the way this kind of work is actually commissioned.
Talk to the foundersBring the goals, the constraints, and the messy parts. We'll turn them into a clear next move.
